“Coincidentally, Matt and I both had kids five days apart. “When you have kids, you listen to music over and over, and over and over and over and over again,” she laughs. It is this tension, says Peters, that forms the origin story of Diver City. Music has, historically, been divided into age-dictated blocks there’s children’s music and then there’s grown-up music, each walled off from the other.
He credits the all-important peer-recommendation algorithms on streaming platforms with this international success. “At the moment, we actually have more listeners in the US than here,” says the musician and comedian Matt Okine, one half of the kid’s entertainment duo Diver City his partner is the musician and producer Kristy Lee Peters.
#SIMON SAYS THE WIGGLES TV#
During his 24-year management, the Wiggles topped Business Review Weekly’s list of highest-earning Australian entertainers for four years running, sold millions of albums and appeared on TV screens in over 100 countries.Įven discounting the stratospheric success of the Wiggles on the world stage, Australian children’s entertainment exports are overrepresented abroad. Photograph: Paul FieldĪs far as industry pedigree goes, Field has good reason to bet on himself. Peachy Keen’s founder, Paul Field, the Aria-winning country music artist Shane Nicholson (who has several writing credits on the album) and the composer John Field, in the studio. I feel that brings quite a bit of variety to the sound.” “We’re just starting with the music first, because this way we can use a carousel of different musicians, singers and styles. Recorded with some of the country’s top musicians and composed by his brother John (who penned over 300 Wiggles hits – their other brother, Anthony, is none other than the Blue Wiggle himself), Field says he wanted to offer a diverse range of sounds and concentrate on production quality (“when you hear strings on a track, it’s an actual string quartet”) rather than focusing on a specific style or genre. Released via Apple Music’s independent music platform Platoon, the ambitious project launched this month with the debut album Animal Songs. This difference has informed his new offering, the early childhood music brand Peachy Keen. “I think the biggest difference in the way parents and kids consume music these days, even compared to a decade ago, is how portable, customisable and accessible it is,” says Paul Field, a music industry giant.
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